AUDIENCE

While we want WOWA to be read on a global scale, the main audience is based in the United States. Readers all over the United States. Metropolitan people read the magazine for better brand knowledge and to escape the hustle and bustle of city life. Readers in more remote spots read more actively because they can go hiking and kayaking easily. 

Readers are typically between 23-55 both male and female. Both younger and older readers use WOWA to find inspiration and innovate ideas, but older readers educate themselves more on how to travel ethically. It is a new concept to think about how your tourism affects the places you visit and reading WOWA makes them feel good because they are now educated on eco-tourism and sustainability. 

Readers on average make between $50-90k annually, thus having a disposable income for travel and environmentalism. WOWA doesn't blatantly tell readers to spend money on eco-tourism and conservation efforts because we don't need to.  Featured brands carry our same beliefs, each section of the magazine inspires and educates, and the Op-Eds carve out specific voices behind WOWA. Readers feel compelled to purchase from featured brands and travel to certain destinations because they feel good about doing it. We don't have to tell them because our writing and design collaboration already make them want to. 

The Audience reads other magazines such as National Geographic, Sierra, The Nature Conservancy, Travel and Leisure, and Wanderlust. What sets WOWA apart is the combination of travel with environmentalism. Why should readers have to choose? WOWA bridges the gap. It is your one stop shop for all things travel and environmentalism. They shouldn't be separated when their relationship is so important.

Most readers shop at Trader Joes, Whole Foods, Patagonia, REI and Columbia to name a few. Readers choose these companies because they trace ingredients and materials, and reuse old products to recycle. Readers might have originally bought the brands because of popularity or packaging, but after reading WOWA they will loyally purchase these products because we will showcase and explain why these companies are helping save the Earth and everyone that inhabits it. 

In simple terms, WOWA works because readers feel better after reading. They feel educated, inspired, awed, and slightly anxious because they do not feel as they are doing enough for the planet.  WOWA can help plan their next eco-tourism vacation, pick out a gift for their backpacking nephew, and provide dinner party facts after reading the latest Feature Article.