Ethics- Remember Them?

Example of bare repetition.

Example of ethical assemblage.

There's a right and wrong to just about everything. Assemblages are no exception. Assemblage is another word for collage, or remix. Assemblage is using pre-existing objects or ideas and transforming them into a new piece in a new medium. The right way to create an assemblage is by adding context to it- an ethical assemblage. The incorrect method of assembling is bare. The first example in my gallery is an example of bare repetition and the second is an example of creative repetition.

Bare repetition stays true to the original artifact.They call it bare because they are doing the bare minimum by not combining any other elements. In other words, there is no innovation. This poster is using the environment to attract people to attend their concert. While it is good they want people to bring a tree to help save the Amazon Rain-forest, they could include more. The people behind LiveXLive.com could have included facts explaining why the deforestation of the Amazon is detrimental to the; world, the native Amazonians in the area, and the precious ecosystem thriving within it. It focuses on the concert itself, which is selfish because it draws focus on a group that has no direct impact by the Amazon. This assemblage of the Rainforest and the concert taking place in Rio de Janeiro holds no context.

Creative repetition is the angel on your other shoulder. Creative repetition and assemblages are innovative, responds to context, and is communal. The example I included provides immediate context. People should help stop the deforestation of the Amazon because almost half of the world's plants and animals will be destroyed because of it. We all know the detrimental effects an extinction of a plant or animal can wreak on an ecosystem. It also strictly focuses on the Rainforest without including unnecessary organizations that could detract from the main message and goal of the poster. By adding the real image of flora and fauna found there it adds more context. I am much more disheartened picturing all of that biodiversity dead and brown in comparison to a wilted earth/guitar shape. This poster is speaking to everyone who reads it, not just people who can attend a concert in Brazil. Thus, it creates a broader community- the human race.

Fair Use laws has helped embrace creative repetition. Why have the rights to other's ideas if you do not add to the conversation, just merely mimic it? Fair Use encourages new projects that add context, history, and understanding to their audiences. In my opinion, it makes people think smarter, not work harder.